Imagine commanding your skills so well that business writing becomes not a worrisome chore, but a welcome challenge—one you know you can handle. This is what our Advanced Business Writing Skills workshop prepares you for.
English is a difficult language to master. It goes without saying that business English is an essential skill in the workplace as most companies conduct business transactions in English in South Africa.
Companies record business activities in business writing, such as letters, reports, proposals, emails, policies and minutes of meetings. These documents, both paper based and electronic, are a trail of many business transactions and decisions.
In some instances, the quality of business writing has been negatively impacted by the “instant demand and access” times we live in. People appear to be too impatient to write a full sentence with grammatically sound paragraphs. There is just too much to do. This attitude towards business writing is risky. The corporate world is intolerant of sloppy emails and poorly composed reports. The corporate world is competitive. A grammatically sound and carefully edited sales pitch could well “seal the deal” over a sloppy, last minute rushed report.
Introduction to Effective Writing
Know your reader
Define your readers
How your readers read
Keep it short and tight
Short, tight paragraphs
Short, tight sentences
Say what you mean
How to begin and end business writing
How to start a letter
How to start an email
The Rule of Three
Using Plain English: Style & Mechanics
The Seven C’s
Was/Were & Is/Are
It has always been said that, "We only have one chance to make a first impression." In today's business world, that first impression is often in the form of an email.
Exec summaries - How to summarize
Principles that ensure effective business writing
Writing Purposeful Paragraphs
Partner with your readers
Prepare readers to understand, remember and act
Dealing with Specific Requests – Learn how to write special documents explicitly